B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- customer spending increase rate for global consumers (2025)
46 percent of customers increase spending with companies they trust, according to PwC research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://howerimpact.com/the-sustainability-story/sustainability-storytelling-is-now-available-in-the… ↗
Source Article
Sustainability Storytelling is now available in the U.K., Canada, and beyond — Hower Impact
Sustainability Storytelling is now available in the U.K., Canada, and beyond
My first book, Sustainability Storytelling: Communicate Trust, Brand Value, and Better Business, is now available in print in the United Kingdom, Canada, and globally—with the exception of the United States, where it launch…
Original Research
PwC
· Original study ↗
Methodology
PwC consumer research cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 46% customer spending increase rate. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-customers-increase-spending-trust-46
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<blockquote cite="https://lighthousedata.io/data/pwc-customers-increase-spending-trust-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- customer spending increase rate for global consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-customers-increase-spending-trust-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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