B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10%

10% -- customer spending increase rate for American Express promoters (2012)

2012  · American Express

Promoters of American Express demonstrate a 10% to 15% increase in spending.

  • Reported as a range of 10% to 15%
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Attribution: American Express View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
American Express promoters
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
American Express Primary Tier C
http://www.customerthink.com/blog/amex_high_value_customer_service_drives_shareholder_value ↗
Confidence: 23/100 Vintage: 2012 Channel: Common Crawl
Source Article
AmEx: High Value Customer Service Drives Shareholder Value
Original Research
American Express · Original study ↗

Company executive (AmEx CMO) statement; midpoint of 10-15% range reported

Methodology documented
IndustryFinance Company SizeEnterprise RegionUS Channelcontent
Plain Text
American Express promoters: 10% customer spending increase rate. Source: American Express (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amex-promoter-spending-increase
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<blockquote cite="https://lighthousedata.io/data/amex-promoter-spending-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- customer spending increase rate for American Express promoters<br><small>Source: American Express (2012) · <a href="https://lighthousedata.io/data/amex-promoter-spending-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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