B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- customer spending increase rate for American Express promoters (2012)
Promoters of American Express demonstrate a 10% to 15% increase in spending.
- Reported as a range of 10% to 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Express
Primary
Tier C
http://www.customerthink.com/blog/amex_high_value_customer_service_drives_shareholder_value ↗
Source Article
AmEx: High Value Customer Service Drives Shareholder Value
Original Research
American Express
· Original study ↗
Methodology
Company executive (AmEx CMO) statement; midpoint of 10-15% range reported
Methodology documented
Segmentation
IndustryFinance
Company SizeEnterprise
RegionUS
Channelcontent
Cite this stat
Plain Text
American Express promoters: 10% customer spending increase rate. Source: American Express (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amex-promoter-spending-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amex-promoter-spending-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- customer spending increase rate for American Express promoters<br><small>Source: American Express (2012) · <a href="https://lighthousedata.io/data/amex-promoter-spending-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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