B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- consumer sentiment customer experience importance for Consumers (2023)
73% of people point to customer experience as an important factor in their purchasing decisions.
- Cited secondhand in an AI-generated article without study date or methodology details.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://surer.sg/sales/why-insurance-intermediaries-should-embrace-consulting-over-selling/ ↗
Source Article
Why Insurance Intermediaries Should Embrace Consulting Over Selling » Surer
[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.] In the ever-evolving landscape of the insurance industry in Singapore, the traditional approach of hardcore selling is losing its shine. As the market matures and consumer expectations…
Original Research
PwC
· Original study ↗
Methodology
PwC study cited secondhand in AI-generated article; original PwC Future of CX report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 73% consumer sentiment customer experience importance. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-customer-experience-purchasing-decision
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-customer-experience-purchasing-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer sentiment customer experience importance for Consumers<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/pwc-customer-experience-purchasing-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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