B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of executives ranking brand reputation risk top external concern for executives (PwC 2025 CEO Global Pulse) (2025)
84% of executives in PwC's 2025 CEO Global Pulse ranked brand and reputation risk as their top external concern.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://www.belkinmarketing.com/post/we-re-loosing-him-your-business-is-suffering-from-ai-reputation… ↗
Source Article
We're Loosing Him: Your Business is Suffering from AI Reputation ER and You Don't Even Know It
Original Research
PwC
· Original study ↗
Methodology
PwC 2025 CEO Global Pulse survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
executives (PwC 2025 CEO Global Pulse): 84% share of executives ranking brand reputation risk top external concern. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-ceos-brand-reputation-risk
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<blockquote cite="https://lighthousedata.io/data/pwc-ceos-brand-reputation-risk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of executives ranking brand reputation risk top external concern for executives (PwC 2025 CEO Global Pulse)<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-ceos-brand-reputation-risk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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