B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- consumers saying excellent human interaction restores trust for consumers (2025)
73 percent of consumers say a single excellent human interaction can restore trust after a problem.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://execsintheknow.com/magazines/july-2025/strategic-cx-partnerships-are-fueling-customer-loyalt… ↗
Source Article
Strategic CX Partnerships Are Fueling Customer Loyalty in the Age of Change
Learn how leading brands are turning CX outsourcing into a loyalty-driving strategy through strategic partnerships, human-centered design, and AI-powered support.
by Execs In The Know
Outsourcing in customer experience (CX) is undergoing a quiet but powerful transformation. Once viewed largely as a …
Original Research
PwC
· Original study ↗
Methodology
PwC Customer Loyalty Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% consumers saying excellent human interaction restores trust. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-73-percent-human-interaction-restores-trust
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<blockquote cite="https://lighthousedata.io/data/pwc-73-percent-human-interaction-restores-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers saying excellent human interaction restores trust for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-73-percent-human-interaction-restores-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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