B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- consumers switching brands after single bad experience for consumers (2025)
59 percent of consumers say a single bad experience would cause them to switch brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://execsintheknow.com/magazines/july-2025/strategic-cx-partnerships-are-fueling-customer-loyalt… ↗
Source Article
Strategic CX Partnerships Are Fueling Customer Loyalty in the Age of Change
Learn how leading brands are turning CX outsourcing into a loyalty-driving strategy through strategic partnerships, human-centered design, and AI-powered support.
by Execs In The Know
Outsourcing in customer experience (CX) is undergoing a quiet but powerful transformation. Once viewed largely as a …
Original Research
PwC
· Original study ↗
Methodology
PwC Customer Loyalty Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 59% consumers switching brands after single bad experience. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-59-percent-switch-after-bad-experience
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<blockquote cite="https://lighthousedata.io/data/pwc-59-percent-switch-after-bad-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- consumers switching brands after single bad experience for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-59-percent-switch-after-bad-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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