B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- push vs email conversion rate improvement for cart abandonment campaigns (2022)
Cart abandonment push campaigns run about 37% more effective than the equivalent email sequence.
- Based on PushEngage campaign data
- Stated as 'about 37% more effective'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
PushEngage
Primary
Tier A
https://www.pushengage.com/how-setup-cart-abandonment-using-gtm/ ↗
Source Article
How to Set Up Abandoned Cart Push Notifications (Easy Guide)
Looking for an easy way to set up abandoned cart push notifications for your website?
Using abandoned cart software is the perfect solution for you.
But setting up abandoned cart push notifications can be really difficult. Most of the tutorials out there are about abandoned cart emails and even thos…
Original Research
PushEngage
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
cart abandonment campaigns: 37% push vs email conversion rate improvement. Source: PushEngage (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pushengage-push-vs-email-effectiveness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pushengage-push-vs-email-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- push vs email conversion rate improvement for cart abandonment campaigns<br><small>Source: PushEngage (2022) · <a href="https://lighthousedata.io/data/pushengage-push-vs-email-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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