B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30%

30% -- push opt out rate for Shopify web push subscribers (2026-04)

Name: Push Opt Out Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026-04 · Libautech

Aggressive web push schedules drive subscriber opt-out rates to 30-50% per month.

Applies specifically to aggressive push schedules / over-messaging
Source reports a range of 30-50% per month

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Attribution: Libautech View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2026-04

Entity

Shopify web push subscribers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Libautech Primary Tier B

https://www.libautech.com/best-shopify-apps/best-shopify-web-push-apps-for-enhancing-customer-retent… ↗

Confidence: 28/100 Vintage: 2026-04 Channel: Deep Crawl

Source Article

8 Best Shopify Web Push Apps (2026)

8 Best Shopify Web Push Apps (2026) Last updated: April 2026 · Pricing and ratings verified from live Shopify App Store listings on April 30, 2026. Reviewed by the Libautech team — builders of Built for Shopify apps used by 5,000+ merchants across 50+ countries. Key Takeaways - Shopify web push apps…

Original Research

Libautech · Original study ↗

Methodology

Range 30-50%; midpoint used.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Shopify web push subscribers: 30% push opt out rate. Source: Libautech (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-overmessaging-optout-rate-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/push-overmessaging-optout-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- push opt out rate for Shopify web push subscribers<br><small>Source: Libautech (2026-04) · <a href="https://lighthousedata.io/data/push-overmessaging-optout-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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