B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- push notifications opt in rate for push notifications (2023)
The overall push notifications opt-in rate is 60%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business of Apps
Primary
Tier C
https://notix.co/blog/how-big-websites-use-push-to-drive-more-visitors/ ↗
Source Article
How Big Websites Use Push Notifications to Drive More Visitors? - Notix
This post is written by Felipe Noronha, a digital entrepreneur from Brazil and a leading specialist with 10 years of experience in media buying. He’s a recognized content creator in the field of CPA marketing, a proud founding member of CPA FIix, the very first CPA marketing forum in Brazil, and the…
Original Research
Business of Apps
· Original study ↗
Methodology
Cited from Business of Apps
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RoleAll marketers
Channelpush
Cite this stat
Plain Text
push notifications: 60% push notifications opt in rate. Source: Business of Apps (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-opt-in-rate-overall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-opt-in-rate-overall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- push notifications opt in rate for push notifications<br><small>Source: Business of Apps (2023) · <a href="https://lighthousedata.io/data/push-opt-in-rate-overall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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