B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.18%
4.18% -- push open rate for Retail & eCommerce apps (H2 2017)
The push message open rate for Retail & eCommerce apps was 4.18% in H2 2017.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.18%
Unit
Percentage
Data Vintage
H2 2017
Entity
Sample Size
37,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
83
Sources (7)
Upland Software
Primary
Tier A
https://uplandsoftware.com/localytics/resources/cheat-sheet/retail-ecommerce-app-benchmarks-h2-2017/ ↗
Source Article
Mastercard Expects Consumers to Spend 7.1% More During Holidays | PYMNTS.com
According to a Monday (Sept. 12) press release, the Mastercard Economics Institute said the growth in retail sales — which excludes automotive sales — is forecast to include a 4.2% rise in eCommerce sales and a 7.9% increase in in-store sales.
“New job creation, rising wages and lingering savings sh…
Also cited by
2026-07-07
uplandsoftware.com
https://uplandsoftware.com/localytics/resources/cheat-sheet/retail-ecommerce-app…
2026-06-29
2026-07-08
ecommercebytes.com
https://www.ecommercebytes.com/2021/11/01/walmart-and-ebay-trail-amazon-in-onlin…
2026-07-02
2026-08-11
Original Research
Upland Software
· Original study ↗
Methodology
Based on app usage for the second half of 2017.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Retail & eCommerce apps: 4.18% push open rate. Source: Upland Software (H2 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-open-rate-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-notification-open-rate-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.18%</strong> -- push open rate for Retail & eCommerce apps<br><small>Source: Upland Software (H2 2017) · <a href="https://lighthousedata.io/data/push-notification-open-rate-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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