B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- share of push notification users with high engagement for app founders using push notifications (2026)
Only 20% of app founders who use push notifications as part of their marketing strategy see high engagement rates, defined as a click-through rate above 5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/app-marketing-are-founders-asking-the-right-questions/ ↗
Source Article
App Growth: Are Founders Asking the Right Questions?
Original Research
IAB
· Original study ↗
Methodology
Cited as a recent IAB report; high engagement defined as CTR above 5%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app founders using push notifications: 20% share of push notification users with high engagement. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-high-engagement-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-notification-high-engagement-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of push notification users with high engagement for app founders using push notifications<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/push-notification-high-engagement-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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