B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- executives using purpose in decision making for executives (2022)
46% of surveyed executives reported that organizational purpose actually informs their strategic and operational decision making.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
450
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://revboss.com/blog/how-a-purpose-driven-culture-gets-you-more-loyal-customers ↗
Source Article
How a Purpose-Driven Culture Gets You More Loyal Customers
How a Purpose-Driven Culture Gets You More Loyal Customers
Is purpose-driven culture the key to unlocking customer loyalty? If you ask actual consumers, the answer appears to be a resounding yes. Eight in ten consumers say they’re more loyal to purpose-driven brands.
The financial evidence is equall…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Harvard Business Review survey of 450+ executives
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 46% | |
| 2024 | 46% | 0% |
Segmentation
Industrymarketing
Company SizeEnterprise
RegionGlobal
RoleCMO
Channelcontent
Cite this stat
Plain Text
executives: 46% executives using purpose in decision making. Source: Harvard Business Review (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-informs-strategic-decision-making
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<blockquote cite="https://lighthousedata.io/data/purpose-informs-strategic-decision-making" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- executives using purpose in decision making for executives<br><small>Source: Harvard Business Review (2022) · <a href="https://lighthousedata.io/data/purpose-informs-strategic-decision-making" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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