B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- response rate lift for direct mail campaigns using PURLs (2025)

Name: Response Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2025 · birdseyepost.com

Adding PURLs to direct mail campaigns can boost response rates by 30% to 100%.

Secondary citation of unnamed studies
Reported as a range (30% to 100%)

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Attribution: birdseyepost.com View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

direct mail campaigns using PURLs

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

birdseyepost.com Primary Tier C

https://birdseyepost.com/blog/5-ways-to-track-direct-mail-campaign-performance ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

5 Ways to Track Direct Mail Campaign Performance

Original Research

birdseyepost.com · Original study ↗

Methodology

Range reported (30%-100%); midpoint used. Secondary citation of unnamed studies.

Methodology documented

Segmentation

IndustryRetail RegionUS RoleAll marketers Channelevents

Cite this stat

Plain Text

direct mail campaigns using PURLs: 30% response rate lift. Source: birdseyepost.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purls-boost-response-rates

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<blockquote cite="https://lighthousedata.io/data/purls-boost-response-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- response rate lift for direct mail campaigns using PURLs<br><small>Source: birdseyepost.com (2025) · <a href="https://lighthousedata.io/data/purls-boost-response-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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