B
Evidence Grade B
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accuracy verified by the review judge
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Recent
73.2%
73.2% -- digital share of ad revenue for pure-play digital advertising (2025)
Pure-play digital advertising is expected to account for 73.2% of global advertising revenue in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/pl/news/tyny-midyear-2025 ↗
Source Article
WPP Media Mid-Year Global Advertising Forecast Update: $1.08 Trillion in 2025 Ad Revenue and 6% Growth
This Year Next Year10th Jun 2025
Mid-Year Global Advertising Forecast Update: $1.08 Trillion in 2025 Ad Revenue and 6% Growth
Our latest "This Year Next Year” report modernizes ad revenue classification, examines AI acceleration and shifting advertiser dynamics
Today we’re releasing our Mid-Year Glo…
Original Research
WPP Media
· Original study ↗
Methodology
Rises to 81.6% including digital extensions (streaming TV, DOOH, digital print)
Methodology documented
Segmentation
Industrymarketing
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Plain Text
pure-play digital advertising: 73.2% digital share of ad revenue. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pure-digital-share-2025
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<blockquote cite="https://lighthousedata.io/data/pure-digital-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.2%</strong> -- digital share of ad revenue for pure-play digital advertising<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/pure-digital-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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