B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- digital share of ad revenue for French daily press (2012)
Digital revenue accounted for less than 10 percent of total ad sales for French daily press despite large digital audience reach.
- Actual digital share is strictly less than 10 percent ('does not even add up to 10 percent')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Le Monde
Primary
Tier B
http://www.editorsweblog.org/2012/07/04/france-prepares-for-a-day-without-newspapers ↗
Source Article
Editors Weblog
Original Research
Le Monde
· Original study ↗
Methodology
Digital revenue 'does not even add up to 10 percent' of ad sales despite large digital audiences; 10% is an upper bound, actual share is below it. Reported by Le Monde.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French daily press: 10% digital share of ad revenue. Source: Le Monde (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/france-press-digital-ad-revenue-share
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<blockquote cite="https://lighthousedata.io/data/france-press-digital-ad-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- digital share of ad revenue for French daily press<br><small>Source: Le Monde (2012) · <a href="https://lighthousedata.io/data/france-press-digital-ad-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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