B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
84%
84% -- share shoppers choosing retailer for return policy for US shoppers (2024)
84% of US shoppers have purchased from one retailer over another because of a better return policy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
573
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optoro
Primary
Tier A
https://www.optoro.com/returns-news/optoro-launches-returns-unwrapped/ ↗
Source Article
With Returns Fraud & Abuse on the Rise, and 69% of Shoppers Admitting to Wardrobing, with 64% Doing So At Least Once a Month
Optoro’s “2024 Returns Unwrapped” report identifies key returns trends across the shopper experience, fraud and abuse, sustainability, and financial impact for retailers
Washington, D.C. – November 19, 2024 – As retailers prepare for a bustling holiday returns season, Optoro, Inc., the leading techn…
Original Research
Optoro
· Original study ↗
Methodology
20% rise from 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 84% share shoppers choosing retailer for return policy. Source: Optoro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchased-better-return-policy-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchased-better-return-policy-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share shoppers choosing retailer for return policy for US shoppers<br><small>Source: Optoro (2024) · <a href="https://lighthousedata.io/data/purchased-better-return-policy-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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