B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- purchase likelihood on mobile optimized sites for mobile consumers (2014)
37% of consumers are more likely to purchase from a mobile-optimized website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2014
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Exact Target
Primary
Tier B
http://beta21.circussocial.com/case-studies/7-of-the-best-mobile-web-designs/ ↗
Source Article
7 Of The Best Mobile Web Designs
Original Research
Exact Target
· Original study ↗
Methodology
Exact Target 2014 Mobile Behaviour Report survey
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
mobile consumers: 37% purchase likelihood on mobile optimized sites. Source: Exact Target (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-likelihood-mobile-optimized-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-likelihood-mobile-optimized-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- purchase likelihood on mobile optimized sites for mobile consumers<br><small>Source: Exact Target (2014) · <a href="https://lighthousedata.io/data/purchase-likelihood-mobile-optimized-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.