B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- consumers more likely to purchase products promoted at live events for consumers (2025)
74% of consumers are more likely to purchase products promoted at live events.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
poeticamarketing.com
Primary
Tier C
https://www.poeticamarketing.com/how-to-market-through-market-uncertainty/ ↗
Source Article
How to Market Through Market Uncertainty - Poetica Marketing
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Original Research
poeticamarketing.com
· Original study ↗
Methodology
Event marketing statistic cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74% consumers more likely to purchase products promoted at live events. Source: poeticamarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-likelihood-live-events-74
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<blockquote cite="https://lighthousedata.io/data/purchase-likelihood-live-events-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumers more likely to purchase products promoted at live events for consumers<br><small>Source: poeticamarketing.com (2025) · <a href="https://lighthousedata.io/data/purchase-likelihood-live-events-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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