B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- purchase interest decline for consumers exposed to third-party data sharing in targeted ads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Loop Dubai (citing authors' research study)
Primary
Tier A
https://the-loop.me/ads-that-dont-overstep/ ↗
Source Article
Ads That Don’t Overstep - The Loop Dubai
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data. With users regularly sharing personal data online and web cookies tracking every click, marketers have been able to gain un…
Original Research
The Loop Dubai (citing authors' research study)
· Original study ↗
Methodology
Controlled experiment: participants divided into three groups (first-party sharing, third-party sharing, control) shown targeted ads with different disclosures; purchase interest measured via survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers exposed to third-party data sharing in targeted ads: 24% purchase interest decline. Source: The Loop Dubai (citing authors' research study) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-interest-drop-third-party-sharing
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<blockquote cite="https://lighthousedata.io/data/purchase-interest-drop-third-party-sharing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- purchase interest decline for consumers exposed to third-party data sharing in targeted ads<br><small>Source: The Loop Dubai (citing authors' research study) (2026) · <a href="https://lighthousedata.io/data/purchase-interest-drop-third-party-sharing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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