B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- purchase likelihood from informative content for consumers (2025)
61% of people are more likely to buy from brands with informative, engaging content.
- Unattributed claim in vendor marketing blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wttb.co.uk
Primary
Tier C
https://wttb.co.uk/blog/how-writing-a-book-can-help-your-business ↗
Source Article
How writing a book can help your business
Discover how writing a book can elevate your small business. Share your story, showcase expertise, and stand out in your industry.
Gone are the days where branded books are strictly within the domain of publishers and authors. Now, more than ever, they serve as a powerful brand asset. Whether you're…
Original Research
wttb.co.uk
· Original study ↗
Methodology
Unattributed research cited in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 61% purchase likelihood from informative content. Source: wttb.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-informative-content-2025
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-informative-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- purchase likelihood from informative content for consumers<br><small>Source: wttb.co.uk (2025) · <a href="https://lighthousedata.io/data/purchase-intent-informative-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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