B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- purchase intent increase for US advertisers using interactive video ads (2025/26)
US advertisers using Prime Video interactive video ads saw an average increase of 28% in purchase intent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025/26
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Amazon Ads
Primary
Tier A
https://mediakey.it/news/amazon-ads-lo-sport-dal-vivo-si-conferma-imperdibile-per-tifosi-e-brand-pri… ↗
Source Article
Amazon Ads: lo Sport dal Vivo si conferma imperdibile per tifosi e brand. Prime Video attrae nuovi inserzionisti dai settori automotive, servizi finanziari, energia e intrattenimento grazie alla UEFA Champions League - Media Key
Più della metà dei brand che hanno investito nella prima metà della stagione 2025/26 non vende prodotti su Amazon La nuova stagione attrae inserzionisti come Edison Energia, Toyota, Volkswagen e Warner Bros Discovery Prime Video firma un accordo quadriennale per trasmettere la UEFA Champions League …
Original Research
Amazon Ads
· Original study ↗
Methodology
Impact reported by advertisers using interactive video ads on Prime Video.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US advertisers using interactive video ads: 28% purchase intent increase. Source: Amazon Ads (2025/26). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-intent-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- purchase intent increase for US advertisers using interactive video ads<br><small>Source: Amazon Ads (2025/26) · <a href="https://lighthousedata.io/data/purchase-intent-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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