B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- purchase intent after live experience for consumers (2026)
85% of consumers are more likely to buy from a brand after attending a live experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANTeventstaffing
Primary
Tier C
https://www.ammunition.agency/uk/blog/experiential-the-missing-piece-in-the-mix ↗
Source Article
Experiential: the missing piece in the mix.
Original Research
ANTeventstaffing
· Original study ↗
Methodology
Cited from ANTeventstaffing; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 72% | |
| 2026 (current) | 85% | +18.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 85% purchase intent after live experience. Source: ANTeventstaffing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-after-live-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-intent-after-live-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- purchase intent after live experience for consumers<br><small>Source: ANTeventstaffing (2026) · <a href="https://lighthousedata.io/data/purchase-intent-after-live-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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