B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- purchase intent after live experience for consumers (2026)
72% of consumers state they are more likely to purchase after participating in a live experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WifiTalents
Primary
Tier C
https://alittle-bird.com/news/street-team-marketing-for-cpg-the-brand-activation-playbook-roi-tracki… ↗
Source Article
Street Team Marketing for CPG: The Brand Activation Playbook + ROI Tracking
Original Research
WifiTalents
· Original study ↗
Methodology
Cited via WifiTalents
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 72% | |
| 2026 (current) | 85% | +18.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% purchase intent after live experience. Source: WifiTalents (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchase-after-live-experience-72
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-purchase-after-live-experience-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- purchase intent after live experience for consumers<br><small>Source: WifiTalents (2026) · <a href="https://lighthousedata.io/data/consumers-purchase-after-live-experience-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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