B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share more inclined to purchase from social advertised brand for consumers (2026)
Almost 50% of consumers state they are more inclined to purchase from a brand they have seen advertised on social media.
- The source states 'almost 50%' rather than an exact 50%
- Original survey source, sample size, and specific respondent universe are not specified
Lighthouse Research Team
Last verified:
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Leveraging Social Media for Local Business Growth - Plan Left
More than three-quarters of social media marketers reported that social media marketing positively impacted their business in 2022. When used with the right strategy, social media catalyzes your business growth, especially when bonding with your local community. These platforms? They’re like your bu…
Methodology
Stated as 'almost 50%'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 50% share more inclined to purchase from social advertised brand. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-inclination-social-ads
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<blockquote cite="https://lighthousedata.io/data/purchase-inclination-social-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share more inclined to purchase from social advertised brand for consumers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/purchase-inclination-social-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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