B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- first contact vendor win rate for B2B buyers who rank before first contact (2025-11)
Among B2B buyers who rank vendors before first contact, 84% go on to purchase from the first vendor they spoke with.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6Sense
Primary
Tier A
https://r-sun.ai/insights/ai-driven-b2b-sales-2026 ↗
Source Article
AI-Driven B2B Sales 2026: Benchmarks, Trends & ROI
AI-Driven B2B Sales in 2026: Trends, Benchmarks, and What Actually Works
Mainstream AI adoption is not the same as revenue impact. Your buyer ranks vendors before first contact, often using an LLM. Here is the 2026 evidence stack, failure patterns, and where to place bets.
Topics
- AI-driven B2B sal…
Original Research
6Sense
· Original study ↗
Methodology
6Sense 2025 Buyer Experience Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers who rank before first contact: 84% first contact vendor win rate. Source: 6Sense (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-first-ranked-vendor-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-first-ranked-vendor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- first contact vendor win rate for B2B buyers who rank before first contact<br><small>Source: 6Sense (2025-11) · <a href="https://lighthousedata.io/data/purchase-first-ranked-vendor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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