B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- share of weekly listeners making purchase from podcast for US weekly podcast listeners (2025)
46% of weekly podcast listeners have reported making a purchase due to something heard on a podcast.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sweetfish Media
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/video-podcasts-vs-audio-when-visual… ↗
Source Article
Video Podcasts vs Audio: When Visual Matters for Business — The Podcast Studio Glasgow
Video Podcasts vs Audio: When Visual Actually Matters for Your Business
You're at the decision point. You've got a podcast idea, or maybe you're already running an audio show. Someone's suggested adding a video podcast element. Or you're wondering whether it's worth the effort at all.
Here's the thi…
Original Research
Sweetfish Media
· Original study ↗
Methodology
Cited from Sweetfish Media State of Video Podcasts 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US weekly podcast listeners: 46% share of weekly listeners making purchase from podcast. Source: Sweetfish Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-due-to-podcast
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<blockquote cite="https://lighthousedata.io/data/purchase-due-to-podcast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of weekly listeners making purchase from podcast for US weekly podcast listeners<br><small>Source: Sweetfish Media (2025) · <a href="https://lighthousedata.io/data/purchase-due-to-podcast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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