B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- in store purchase decision rate for Danish retail shoppers (2025)
76% of purchase decisions are made immediately before the purchase situation.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bauer Media Outdoor
Primary
Tier A
https://www.bauermediaoutdoor.com/dk ↗
Source Article
Digital Out of Home and Outdoor advertising | Bauer Media Outdoor
Opnå synlighed som er en naturlig del i det offentlige rum
Med 5.000 strategisk placerede reklamepladser i hele Danmark kan du sammen med Bauer Media Outdoor når 84% af danskerne på kun to uger.
Bauer Media Outdoor Danmark
Adshel
Maksimal synlighed der sikrer resultater. Adshel er Danmarks mest effe…
Original Research
Bauer Media Outdoor
· Original study ↗
Methodology
Company official website claim on point-of-purchase decision behavior
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelin_store
Cite this stat
Plain Text
Danish retail shoppers: 76% in store purchase decision rate. Source: Bauer Media Outdoor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-decisions-made-at-point-of-purchase-2025
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<blockquote cite="https://lighthousedata.io/data/purchase-decisions-made-at-point-of-purchase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- in store purchase decision rate for Danish retail shoppers<br><small>Source: Bauer Media Outdoor (2025) · <a href="https://lighthousedata.io/data/purchase-decisions-made-at-point-of-purchase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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