B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- purchase decisions influenced by color for website visitors (2019)
Between 62% and 90% of decisions whether to buy or not are made based solely on the color scheme of the website.
- Reported as a range between 62% and 90%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Satyendra Singh, University of Winnipeg
Primary
Tier B
https://beanstalkwebsolutions.com/blog/how-color-usage-affects-website-conversions/ ↗
Source Article
How Color Usage Affects Website Conversions | Beanstalk Blog
Did you know that the color scheme of your website can affect your conversion rate? It indeed can. Having great content, great products and a wonderful marketing plan in place may not be enough to give you the conversion rate you aim for.
According to a research paper ´Impact of Color on Marketing´ …
Original Research
Satyendra Singh, University of Winnipeg
· Original study ↗
Methodology
Range 62-90% reported; midpoint 76% used. Cited from 'Impact of Color on Marketing' research paper
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
website visitors: 62% purchase decisions influenced by color. Source: Satyendra Singh, University of Winnipeg (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-decisions-based-on-color
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-decisions-based-on-color" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- purchase decisions influenced by color for website visitors<br><small>Source: Satyendra Singh, University of Winnipeg (2019) · <a href="https://lighthousedata.io/data/purchase-decisions-based-on-color" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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