B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- purchase decisions influenced by color for Consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gsghome.com
Primary
Tier C
https://www.gsghome.com/blog-post/what-print-quality-really-says-about-your-brand-image/ ↗
Source Article
What Print Quality Really Says About Your Brand (Backed by Science) - Graphic Solutions Group
What Print Quality Really Says About Your Brand (Backed by Science)
Print quality speaks before your words do.
When someone picks up your brochure, flips through an event program, or browses a booklet, they are not only absorbing information. They are forming opinions about your credibility, profess…
Original Research
gsghome.com
· Original study ↗
Methodology
Widely cited color psychology claim; original study not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 90% purchase decisions influenced by color. Source: gsghome.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-influence-purchase-decisions-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/color-influence-purchase-decisions-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- purchase decisions influenced by color for Consumers<br><small>Source: gsghome.com (2025) · <a href="https://lighthousedata.io/data/color-influence-purchase-decisions-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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