B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- consumers more likely to purchase after branded video for consumers (2026)
64% of consumers are more likely to make a purchase after watching a branded video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
allinmotion.com
Primary
Tier C
https://www.allinmotion.com/blog/maximizing-engagement-5-tips-for-social-media-video-production ↗
Source Article
5 Tips for Social Media Video Production
Original Research
allinmotion.com
· Original study ↗
Methodology
Blog cites statistic without named original source
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 64% consumers more likely to purchase after branded video. Source: allinmotion.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-after-branded-video-64
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-after-branded-video-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers more likely to purchase after branded video for consumers<br><small>Source: allinmotion.com (2026) · <a href="https://lighthousedata.io/data/purchase-after-branded-video-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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