B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2,000
2,000 -- monthly units sold for PUMA Bella on Xiaohongshu (2025)
PUMA Bella sold nearly 2,000 pairs per month on Xiaohongshu alone.
- Approximated as 'Nearly 2,000 pairs'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xiaohongshu / Kungfu Data
Primary
Tier B
https://kungfudata.com/resources/why-viral-hits-are-out-and-real-brands-are-finally-winning ↗
Source Article
Why Viral Hits Are Out and Real Brands Are Finally Winning
Why Viral Hits Are Out and Real Brands Are Finally Winning
Once upon a time, every fashion brand in China dreamed of one thing: going viral. The “it” skirt that blew up on Douyin, the perfect blazer that crashed servers, the micro-trend that made millions overnight - and left warehouses overflowing …
Original Research
Xiaohongshu / Kungfu Data
· Original study ↗
Methodology
Platform case study reported by Kungfu Data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PUMA Bella on Xiaohongshu: 2,000 monthly units sold. Source: Xiaohongshu / Kungfu Data (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/puma-bella-xiaohongshu-monthly-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/puma-bella-xiaohongshu-monthly-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,000</strong> -- monthly units sold for PUMA Bella on Xiaohongshu<br><small>Source: Xiaohongshu / Kungfu Data (2025) · <a href="https://lighthousedata.io/data/puma-bella-xiaohongshu-monthly-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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