B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- affiliate program adoption rate for publishers (2026)
84% of publishers already run affiliate programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting / Awin
Primary
Tier B
https://www.businesswire.com/news/home/20251202329813/en ↗
Source Article
Affiliate Marketing Statistics 2026: Market Size, Earnings and Growth Trends
Affiliate marketing statistics for 2026 point to a channel that keeps growing faster than most other parts of digital marketing. US affiliate spend is on pace to hit $13.81 billion in 2026, up 11.3% from $12.42 billion in 2025, and that spend is expected to influence around $241 billion in US ecomme…
Original Research
Forrester Consulting / Awin
· Original study ↗
Methodology
Forrester Consulting survey commissioned by Awin
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
publishers: 84% affiliate program adoption rate. Source: Forrester Consulting / Awin (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publishers-running-affiliate-programs
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<blockquote cite="https://lighthousedata.io/data/publishers-running-affiliate-programs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- affiliate program adoption rate for publishers<br><small>Source: Forrester Consulting / Awin (2026) · <a href="https://lighthousedata.io/data/publishers-running-affiliate-programs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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