B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
82%
82% -- paid social promotion adoption rate for Branded content publishers (2024-08)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2024-08
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contalto
Primary
Tier B
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Source Article
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Original Research
Contalto
· Original study ↗
Methodology
Contalto analysis of 5,000 paid social posts tracked during July and August ('this year' inferred as 2024 based on March 2025 archive capture date); proprietary branded content tracking database covering 60K+ web articles and campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded content publishers: 82% paid social promotion adoption rate. Source: Contalto (2024-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publishers-paid-social-adoption-branded-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/publishers-paid-social-adoption-branded-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- paid social promotion adoption rate for Branded content publishers<br><small>Source: Contalto (2024-08) · <a href="https://lighthousedata.io/data/publishers-paid-social-adoption-branded-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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