B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- publisher adoption rate for Publishers using Google Ad Manager as preferred ad server and SSP (2022)
In 2022, 73% of publishers used Google Ad Manager as their preferred ad server and SSP, based on an Advertiser Perceptions survey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Advertiser Perceptions
Primary
Tier C
https://www.mile.tech/blog/google-ad-manager-metrics ↗
Source Article
Google Ad Manager Metrics: A Comprehensive Guide for Publishers
Everything Google
min read
April 8, 2025
By
Rohan
Everything Google
TL;DR
According to a survey by Advertiser Perceptions, a staggering 73% of publishers used Google Ad Manager as their preferred ad server and SSP in 2022. The media giant has consistently updated and improved its platform over the p…
Original Research
Advertiser Perceptions
· Original study ↗
Methodology
Cited in article as from an Advertiser Perceptions survey; original survey methodology and sample size not provided in this source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Publishers using Google Ad Manager as preferred ad server and SSP: 73% publisher adoption rate. Source: Advertiser Perceptions (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publishers-google-ad-manager-adoption-2022
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<blockquote cite="https://lighthousedata.io/data/publishers-google-ad-manager-adoption-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- publisher adoption rate for Publishers using Google Ad Manager as preferred ad server and SSP<br><small>Source: Advertiser Perceptions (2022) · <a href="https://lighthousedata.io/data/publishers-google-ad-manager-adoption-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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