B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- publisher adoption rate for Google Privacy Sandbox APIs (2024)
Publisher adoption of Google Privacy Sandbox APIs stood at less than 55% according to Criteo's testing.
- Value is an upper bound (less than 55%)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Criteo
Primary
Tier B
https://learn.uof.digital/student/activity/2087793-u-of-digital-newsletter-july-3-2024-free-edition ↗
Source Article
U of Digital Newsletter: July 3, 2024 (Free Edition)
|
Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon
Source: AdExchanger
June 27th, 2024
Summary: Criteo’s testing of Google's Privacy Sandbox found that publishers would lose 60% of their revenue on average in Chrome if third-party cookies were deprecate…
Original Research
Criteo
· Original study ↗
Methodology
Per Criteo testing (upper bound; value is 'less than 55%')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Privacy Sandbox APIs: 55% publisher adoption rate. Source: Criteo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/privacy-sandbox-publisher-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/privacy-sandbox-publisher-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- publisher adoption rate for Google Privacy Sandbox APIs<br><small>Source: Criteo (2024) · <a href="https://lighthousedata.io/data/privacy-sandbox-publisher-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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