B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- paid social adoption rate for publishers tracked by Contalto (Facebook/Instagram branded content) (2023)
Over 80% of publishers tracked by Contalto actively use paid social media for branded content promotion.
- Covers publishers tracked by Contalto across Facebook and Instagram
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contalto
Primary
Tier A
https://www.contalto.com/post/the-anatomy-of-paid-social-posts-1 ↗
Source Article
The Anatomy of Paid Social Posts
The Anatomy of Paid Social Posts
- Duncan Morris
- May 25, 2023
- 2 min read
Updated: Jun 8, 2023
Definition
Contalto has been tracking paid social posts on Facebook and Instagram since July last year. Before getting into the numbers though, let's define paid social in the context of digital branded…
Original Research
Contalto
· Original study ↗
Methodology
Contalto's ongoing tracking of paid social posts on Facebook and Instagram (running since July 2022). Figure stated as 'over 80%'; amplification bundled into publishers' commercial offerings.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
publishers tracked by Contalto (Facebook/Instagram branded content): 80% paid social adoption rate. Source: Contalto (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publisher-paid-social-adoption-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/publisher-paid-social-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- paid social adoption rate for publishers tracked by Contalto (Facebook/Instagram branded content)<br><small>Source: Contalto (2023) · <a href="https://lighthousedata.io/data/publisher-paid-social-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.