B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

4% -- max share of client spend with single media platform for Publicis top 100 clients (2025)

Name: Max Share Of Client Spend With Single Media Platform Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2025 · n=100 · Publicis Groupe

None of Publicis Groupe's top 100 clients spend more than 4% of their budget with any single media platform.

Represents an upper ceiling (none spend more than 4%)

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Attribution: Publicis Groupe View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

Publicis top 100 clients

Sample Size

100

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Publicis Groupe Primary Tier A

https://www.campaignindonesia.id/article/arthur-sadoun-bicara-soal-mengapa-publicis-menang-dan-bagai… ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Arthur Sadoun bicara soal mengapa Publicis 'menang' dan bagaimana saingan yang 'kesulitan' telah menekan valuasi agensi

Arthur Sadoun bicara soal mengapa Publicis 'menang' dan bagaimana saingan yang 'kesulitan' telah menekan valuasi agensi CEO juga membahas perebutan talenta terbaik dan bagaimana akuisisi IPG oleh Omnicom yang akan segera terjadi 'sudah' mengubah pasar bisnis baru dalam wawancara Campaign saat pengum…

Original Research

Publicis Groupe · Original study ↗

Methodology

None of Publicis's top 100 clients spend more than 4% with any single media platform

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Publicis top 100 clients: 4% max share of client spend with single media platform. Source: Publicis Groupe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publicis-top100-clients-max-4pct-platform

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<blockquote cite="https://lighthousedata.io/data/publicis-top100-clients-max-4pct-platform" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- max share of client spend with single media platform for Publicis top 100 clients<br><small>Source: Publicis Groupe (2025) · <a href="https://lighthousedata.io/data/publicis-top100-clients-max-4pct-platform" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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