B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- share of internal communicators preferring email newsletters for internal communicators (2025)
According to a Publicate survey, 93% of internal communicators prefer email or newsletters as a way to reach employees.
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Lighthouse Research Team
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Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Publicate
Primary
Tier B
https://teappdev.wpengine.com/blog/how-to-write-a-newsletter-article-for-internal-communication/ ↗
Source Article
How to Write a Newsletter Article for Internal Communication
We’ve all been there. You open the company newsletter with a hopeful click, only to be greeted by walls of text and black-and-white stock photos. A wave of boredom washes over you, and you quickly scan for anything remotely interesting before moving on with your day.
But internal communication doesn…
Original Research
Publicate
· Original study ↗
Methodology
Publicate survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internal communicators: 93% share of internal communicators preferring email newsletters. Source: Publicate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publicate-internal-comms-email-preference
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<blockquote cite="https://lighthousedata.io/data/publicate-internal-comms-email-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of internal communicators preferring email newsletters for internal communicators<br><small>Source: Publicate (2025) · <a href="https://lighthousedata.io/data/publicate-internal-comms-email-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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