B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- retention revenue growth rate for Public Goods (2026)
Public Goods achieved a 37% quarter-over-quarter growth in retention-attributed revenue after Darkroom implemented segmented email campaigns and predictive replenishment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom
Primary
Tier B
https://www.darkroomagency.com/observatory/rfm-analysis ↗
Source Article
RFM Analysis: How to Score & Segment Customers | Darkroom
RETENTION MARKETING
RFM Analysis: How to Segment Customers by Recency, Frequency, and Monetary Value
Written by Darkroom leardership
Last update: July 31, 2026
RFM analysis is a customer segmentation model that scores every customer on three behaviors: recency (how recently they bought), frequency (…
Original Research
Darkroom
· Original study ↗
Methodology
Darkroom agency case study, quarter-over-quarter growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Public Goods: 37% retention revenue growth rate. Source: Darkroom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/public-goods-retention-revenue-37-qoq
HTML Embed
<blockquote cite="https://lighthousedata.io/data/public-goods-retention-revenue-37-qoq" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- retention revenue growth rate for Public Goods<br><small>Source: Darkroom (2026) · <a href="https://lighthousedata.io/data/public-goods-retention-revenue-37-qoq" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.