B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.4%
6.4% -- provider agreement rate for IP targeting data providers (2025-11)
A CIMM / Go Addressable / Truthset study found data providers agreed on IP-to-postal linkages only 6.4% of the time.
- Agreement measured across six data providers on IP-to-postal linkages.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.4%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
1,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIMM / Go Addressable / Truthset
Primary
Tier A
https://afford-x.com/blog/market-report-us-digital-ad-targetting ↗
Source Article
Market report: US Digital ad targetting.
Original Research
CIMM / Go Addressable / Truthset
· Original study ↗
Methodology
CIMM / Go Addressable / Truthset study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IP targeting data providers: 6.4% provider agreement rate. Source: CIMM / Go Addressable / Truthset (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/provider-agreement-ip-postal
HTML Embed
<blockquote cite="https://lighthousedata.io/data/provider-agreement-ip-postal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.4%</strong> -- provider agreement rate for IP targeting data providers<br><small>Source: CIMM / Go Addressable / Truthset (2025-11) · <a href="https://lighthousedata.io/data/provider-agreement-ip-postal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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