B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- prospects engaging at industry events for B2B prospects (2025)
According to SPOTIO's 2025 Sales Statistics report, 34% of prospects engage at industry events.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SPOTIO
Primary
Tier B
https://www.amplispot.com/blogs/peak-prospecting-personalization-engagement-ai-kickoff-to-smash-quot… ↗
Source Article
PEAK Prospecting: Personalization & AI To Smash Quota
Original Research
SPOTIO
· Original study ↗
Methodology
SPOTIO 2025 Sales Statistics report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B prospects: 34% prospects engaging at industry events. Source: SPOTIO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prospects-engage-industry-events-34
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<blockquote cite="https://lighthousedata.io/data/prospects-engage-industry-events-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- prospects engaging at industry events for B2B prospects<br><small>Source: SPOTIO (2025) · <a href="https://lighthousedata.io/data/prospects-engage-industry-events-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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