B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- share of prospective students visiting college website before applying for prospective college students (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rjpsystems.com
Primary
Tier C
https://rjpsystems.com/higher-education-marketing-partner-guide/ ↗
Source Article
Higher Education Marketing Partner | When Should You Bring in an Outside Marketing Partner
When Should You Bring in an Outside Marketing Partner? A Higher Ed Guide
Partnering with a higher education marketing partner at the right time can be a turning point for your institution’s enrollment success. In higher education, digital expectations from prospective students are higher than ever. …
Original Research
rjpsystems.com
· Original study ↗
Methodology
No original research citation or methodology provided
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
prospective college students: 90% share of prospective students visiting college website before applying. Source: rjpsystems.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prospective-students-visit-college-website
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<blockquote cite="https://lighthousedata.io/data/prospective-students-visit-college-website" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of prospective students visiting college website before applying for prospective college students<br><small>Source: rjpsystems.com (2025) · <a href="https://lighthousedata.io/data/prospective-students-visit-college-website" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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