B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
32%
32% -- share of market research professionals using proprietary panels for market research professionals (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://printepssw.com/insight/how-to-build-a-winning-direct-mail-business-plan ↗
Source Article
How to build a winning direct mail business plan with Print ePS
Contents The Hidden Cost of Manual Scheduling The Automation Wave is Here—And It Changes Everything What Real-Time Scheduling Actually Means for Your Floor Starting Where You Are The Practical Next...
How to build a winning direct mail business plan
A business plan creates 30% greater chance of grow…
Original Research
Statista
· Original study ↗
Methodology
Statista data cited by Print ePS article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
market research professionals: 32% share of market research professionals using proprietary panels. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/proprietary-panels-market-research-use
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<blockquote cite="https://lighthousedata.io/data/proprietary-panels-market-research-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of market research professionals using proprietary panels for market research professionals<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/proprietary-panels-market-research-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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