B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

92%

92% -- email click lift rate for PropellerAds (2026)

Name: Email Click Lift Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2026 · Brevo

PropellerAds increased email clicks by an average of 92% across 5 A/B tests comparing their usual emails to shorter formats using Brevo.

Vendor-published single-company case study
Based on 5 A/B tests comparing standard email format against a shorter format

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Attribution: Brevo View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2026

Entity

PropellerAds

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Brevo Primary Tier B

https://www.brevo.com/resources/propellerads-success-story/ ↗

Confidence: 56/100 Vintage: 2026 Channel: Deep Crawl

Source Article

PropellerAds Success Story: +92% Clicks with Brevo

SUCCESS STORY PropellerAds: Deliverability restored and clicks boosted by 92% with Brevo By migrating to Brevo, advertising platform PropellerAds restored its domain reputation, doubling its open rate, before increasing clicks by 92% using A/B testing. About PropellerAds Founded in 2011, PropellerAd…

Original Research

Brevo · Original study ↗

Methodology

5 A/B tests run via Brevo comparing PropellerAds' standard emails against shorter formats (strong hook, minimalist text, single CTA); short format won all 5 tests. Single-company case study published by Brevo, so results carry vendor bias and should be cited with attribution.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

PropellerAds: 92% email click lift rate. Source: Brevo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propellerads-short-email-click-lift-92

HTML Embed

<blockquote cite="https://lighthousedata.io/data/propellerads-short-email-click-lift-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- email click lift rate for PropellerAds<br><small>Source: Brevo (2026) · <a href="https://lighthousedata.io/data/propellerads-short-email-click-lift-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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