B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24.17%
24.17% -- reply share thursday for Journalist replies to PR pitches (Q1 2024)
In Q1 2024, 24.17% of all journalist replies to PR pitches were received on Thursdays.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24.17%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier A
https://amworldgroup.com/blog/spread-the-word-with-public-relations-firms ↗
Source Article
How Public Relations Firms Drive Brand Success | AMW®
Spreading the Word with Public Relations Firms
There’s very few successful companies that make use of no publicity . Every business organization needs to come up with a unique and effective marketing campaign that will get consumers to react to their products or services. Coming up with a publicity …
Original Research
Propel
· Original study ↗
Methodology
Propel Media Barometer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalist replies to PR pitches: 24.17% reply share thursday. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-thursday-reply-share-2024
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<blockquote cite="https://lighthousedata.io/data/propel-thursday-reply-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.17%</strong> -- reply share thursday for Journalist replies to PR pitches<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/propel-thursday-reply-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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