B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4.73%
4.73% -- short subject line response rate for PR email pitches (1-5 word subject lines) (Q1 2024)
PR pitches with subject lines of one to five words achieved a response rate of 4.73% in Q1 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.73%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier B
https://amworldgroup.com/blog/under-the-spotlight-how-tech-giants-are-managing-pressure-and-public-p… ↗
Source Article
How Tech Giants Manage Public Pressure & Crisis PR | AMW®
Under the Spotlight – How Tech Giants Are Managing Pressure and Public Perception
The tech industry is facing intense pressure—caught between pushing forward with innovation and responding to increasing scrutiny from regulators, investors, and the public. From the race to dominate AI to managing une…
Original Research
Propel
· Original study ↗
Methodology
Response rate for subject lines of one to five words, per Propel Media Barometer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR email pitches (1-5 word subject lines): 4.73% short subject line response rate. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-short-subject-response-q1-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/propel-short-subject-response-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.73%</strong> -- short subject line response rate for PR email pitches (1-5 word subject lines)<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/propel-short-subject-response-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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