B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4.73%
4.73% -- pitch response rate by subject line length for PR pitches with 1-5 word subject lines (Q1 2024)
PR pitches with subject lines consisting of one to five words achieved a response rate of 4.73% in Q1 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.73%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Propel
Primary
Tier A
https://amworldgroup.com/blog/6-things-to-know-about-publicity ↗
Source Article
6 Essential Publicity Facts Every Marketer Should Know | AMW®
6 Things To Know About Publicity
Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to qua…
Also cited by
AMW (amworldgroup.com)
https://amworldgroup.com/blog/strategy-in-public-relations
2026-09-18
AMW (amworldgroup.com)
https://amworldgroup.com/blog/6-industry-publications-to-keep-your-eye-on
2026-09-18
Original Research
Propel
· Original study ↗
Methodology
Propel Media Barometer pitch analysis
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
PR pitches with 1-5 word subject lines: 4.73% pitch response rate by subject line length. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-short-subject-line-response-q1-2024
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<blockquote cite="https://lighthousedata.io/data/propel-short-subject-line-response-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.73%</strong> -- pitch response rate by subject line length for PR pitches with 1-5 word subject lines<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/propel-short-subject-line-response-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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