B Evidence Grade B Graded under review Safe to Cite Aging

65%

65% -- same day pitch response rate for PR media pitches (Q1 2024)

Q1 2024  · n=405,000  · Propel (Propel Media)

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Attribution: Propel (Propel Media) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
Q1 2024
Entity
PR media pitches
Sample Size
405,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Propel (Propel Media) Primary Tier B
https://amworldgroup.com/blog/how-to-choose-the-right-pr-agency-for-your-small-business ↗
Confidence: 56/100 Vintage: Q1 2024 Channel: Deep Crawl
Source Article
How to Choose the Right PR Agency for Small Business | AMW®
How to Choose the Right PR Agency for Your Small Business In the bustling marketplace where small businesses vie for attention, the role of public relations (PR) emerges as a beacon of growth and visibility. Quick Summary In a competitive marketplace, public relations serves as a crucial tool for sm…
Original Research
Propel (Propel Media) · Original study ↗

Analysis of over 405,000 media pitches sent in Q1 2024, published in the Q2 2024 Propel Media Barometer ('The framework of a perfect pitch').

Methodology documented
Industrymarketing
Plain Text
PR media pitches: 65% same day pitch response rate. Source: Propel (Propel Media) (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-same-day-pitch-response-rate-q1-2024
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<blockquote cite="https://lighthousedata.io/data/propel-same-day-pitch-response-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- same day pitch response rate for PR media pitches<br><small>Source: Propel (Propel Media) (Q1 2024) · <a href="https://lighthousedata.io/data/propel-same-day-pitch-response-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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