B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- advertiser recall rate for recipients of promotional apparel (US) (2016)
85% of people who receive a promotional apparel item recall the name of the advertiser who gave it to them.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute (ASI)
Primary
Tier B
https://www.flywheelbrands.com/news/breaking-the-code-how-promotional-products-yield-successful-bran… ↗
Source Article
Unlocking Brands Success with Promotional Products Strategy | News | Flywheel Brands
Breaking the Code: How Promotional Products Yield Successful Brand Marketing
You’re skeptical. You realize the need for business cards and banners, but spending money on promotional items just seems...
WHO?: More than a Koozie
Forget about the promotional products you’ve been introduced to before. L…
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
ASI Impressions Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
recipients of promotional apparel (US): 85% advertiser recall rate. Source: Advertising Specialty Institute (ASI) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promotional-apparel-advertiser-recall-2016
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<blockquote cite="https://lighthousedata.io/data/promotional-apparel-advertiser-recall-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- advertiser recall rate for recipients of promotional apparel (US)<br><small>Source: Advertising Specialty Institute (ASI) (2016) · <a href="https://lighthousedata.io/data/promotional-apparel-advertiser-recall-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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