B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7% -- promotion conversion rate for merchant sites (2021)

Name: Promotion Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2021 · RevTrax

The conversion rate of merchant sites offering a promotion or discount is 7%.

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Attribution: RevTrax View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2021

Entity

merchant sites

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

RevTrax Primary Tier C

https://www.revtrax.com/creating-online-coupon-marketing-strategy/ ↗

Confidence: 46/100 Vintage: 2021 Channel: Deep Crawl

Source Article

How to Create an Online Coupon Strategy - RevTrax Offer Management Platform

Coupons in the Digital Age Like many physical things, coupons are now digitized and completely ubiquitous on the internet. This is great for consumers, who appreciate being able to easily search for deals online and find ways to save on the brands they trust. According to one study, 93% of Americans…

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influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

Original Research

RevTrax · Original study ↗

Segmentation

IndustryRetail RoleAll marketers Channelevents

Cite this stat

Plain Text

merchant sites: 7% promotion conversion rate. Source: RevTrax (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promotion_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/promotion_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- promotion conversion rate for merchant sites<br><small>Source: RevTrax (2021) · <a href="https://lighthousedata.io/data/promotion_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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